Gigi Catalin Neculai

 The concept of today's social media marketing has been drastically changed. While once the scope of media marketing was limited to brand management and online identity management, it has become much more lucid today implementing the scope of business transparency and engagement.  Gone are those days when companies solely rely on flashy advertisement campaigns or press releases. Now with the demand of time, companies become more responsive to the requirement of the customer. Competitions are too high and a business person must know how to keep in touch with his targeted customer on real time. It's not about just targeting the market, but targeting the individual person and offering the customers individualized treatment, often convincing them that just not their product is the best one available in the market, but their customer care and post-selling support would be unique and best compared to the competitors.  Though the extended benefit of social media has been lat...

If you would have told marketing gurus a few years back that social media websites where going to be where all the action was going be focused, they may have looked at you like you were crazy. Today millions of people use social media sites on a daily basis. These types of sites have such an incredibly consistent draw of users that social marketing has turned into one of the hottest and most effective ways to market your business. Social marketing tools like Facebook are growing!   The main feature of social marketing is to network and build relationships. Plus while you're at it, you can get your company info out there and establish a solid group of followers the will help spread the word about your company, products and services.   Benefits   With this method of reaching out, you can reap:   1) A network of core supporters. This audience makes this very easy, allowing you to establish a solid group of loyal and dedicated followers for your business. Your core group...

 Social media marketing has been a catchphrase for a few years now, and everyone knows that they're "supposed" to use social media to boost business. But how do actual businesses get a return on investment from using social media platforms like today's two biggest ones, Facebook and Twitter?   Business Week magazine did a survey of 100 mid-sized businesses and basically asked them what they were doing social media-wise, and how it was working out for them. The results were dispiriting: only 8% of the businesses surveyed said that the effort they'd put into social media marketing actually drove business results. What did this 8% do that the other 92% didn't? Let's check it out. First of all, lots of mid-sized companies are using social media. Business Week's survey showed that 74% of them use Twitter, 71% use Facebook, 53% use YouTube, and 36% use blogging. But the survey suggests that there are three elements that appear to be common to those busin...

We previously looked at the advantages of using social media sites for social media marketing from the perspective of reaching our target market only. Another advantage of using social media marketing is that it is incredibly cost-effective.   Writing and promoting content using Facebook marketing or Twitter marketing is a whole lot cheaper than paying for premium ads from networks like Google Adsense. Buy ad space cheaply on popular social media blogs You may have just recently started a new website and are looking for a way to market your site. Or you could have been in business for a while now and are looking for a way to grow your brand without breaking your budget.   This is where you can put the power of social media marketing to work for you. You can buy ad space on a popular social media blog for a fraction of the cost of paying for premium advertising space on Google. Many large social media sites allow sidebar displays and in content ads for as little as $1...

 Considered amongst the smartest men alive, Bill Gates couldn't have put things more distinctly. Digital Marketing has taken the field of marketing itself in a direction many didn't see coming some time ago. The ubiquity of internet devices and social media connectivity has made this field an indispensable today's advertising business. On the outset, this does seem an easy enough concept. The promotion of products and services online through peer-to-peer sharing and other strategies seems simple enough to understand, but notoriously tough to implement.   Before delving into techniques and strategies, the question is- What is digital marketing?   The Essentials of Digital Marketing   The marketing of any product or service on a digital medium is called digital marketing. The medium can be computers, mobile phones, tablets or even iPods.   There is a reason why such marketing overpowered traditional advertising. On televisions and billboards, advertising is a one-...

 You'll agree with when it is said that digital marketing - and all its sub-classifications, including SEO, online networking, content creation, email, and that's only the tip of the iceberg - is basic for any organization's as well as personal development.   With more than four billion internet users, and more than 3.4 billion active social media users, it makes sense that digital advertising is fundamental for contacting a bigger crowd than you could through traditional techniques alone. To help inspire you coming up with your digital marketing strategy, keep reading to learn some critical tips you must know. Don't Just Write About Products and Services   That can distance any person who isn't already close to buying. Rather, put the time in finding out about what your intended interest group is keen on, and create content that adjusts these interests to what your image can offer. For instance, in case you're selling espresso machines, you may make a blog ...

 Over the years, many big businesses lost a lot of market share because of not realizing the importance of digital marketing. As a matter of fact, some businesses faced failure for the same reason. Some of them took a u-turn to get back in business. Now, if this can happen to big businesses, imagine what it can do to an individual. In other words, online marketing is of paramount importance these days. In this article, you are going to find out about the importance of online marketing nowadays. Read on to find out more.   People buy online these days   Today, the internet is being used across the globe more than before. The advantages of smartphones and other mobile devices have made it a lot easier for us to access the internet. According to statistics, around 60% of buyers use search engines and social media websites to check out and purchase their desired products.   If you don't market your business online, it will be a lot harder for you to drive sal...

 It has a high significance in branding as it gives recognition to your brand. It also enables the digital presence through which your brand acquires its targets like reaching targeted audiences. You will span over to different online channels when your online marketing resources are high. Online presence assists brands to get connected with their market it also allows them to reach the right place through a proper medium. Brands achieve high goals from their online presence.   Digital Marketing has a high role in bringing more success to brands as they get accessibility by using this medium. Various factors contribute to showing up the substantiality of being present online.   Online Presence is much Needed in Business:   The importance of traditional marketing cannot be lessened but it is also a fact that having the best online presence of your brand is necessary too, it allows you to explore multiple audiences targeting avenues. There is a lot of poten...

 Why use social media marketing?   Many of today's successful businesses have been around for years, long before the internet was a viable option in marketing a product. Although billboards, TV commercials, and radio and print advertisements have been successful in the past, they will not have the impact they once did in today's market. Many people no longer check the newspaper for movie times, they reference online venues. Many people no longer hand-write letters, they electronically draft emails. Many shy away from garage sells when they can utilize Craigslist. While some may resist the facts, this country and the rest of the world relies on technology more and more every day. This is not something to dread or dwell upon; it is something to take advantage of!   For anyone born after 1980, it is easy to notice the growing popularity of social networks and it does not take a genius to identify the direction in which our world's social media market's popularity w...

 Social media marketing, will it deliver results for my business?   It's clear that social media has grown dramatically over the last few years and that with more than 800 million active users, the number of Facebook users is easily more than twice the size of the entire population of the United States!   Its growth has been astronomical and today, millions of people are posting more personal and business information online than ever before. It's happening at lightning speed with thousands of posts, tweets and uploads occurring every hour.   Recent research conducted by the Australian Interactive Media Industry Association (AIMIA) commissioned by Sensis Pty Ltd (May 2011, p. 10) indicates, that "62% of Australian Internet users use a variety of social media sites, with many visiting every day and most at least a few times a week." It's no surprise that with the millions of prospective customers from all over the world using these sites, every day, that...

 Social Media Marketing is the process of gaining attention and web traffic through the social media sites. During this process, usually creative content to reach the masses through publicity coming from a third-party trusted source needs to be created in order for people to share the content of their interest with others and create a vicious chain that would make business cover andS go beyond the market audience intended. Every online marketer needs to have a goal, a product, a service and a cause to promote through the vast and overwhelming World Wide Web. If you already have those things defined in your mind, then congratulations! That could be probably the hardest part of entering into the social media challenge, and from now on, every single effort will contribute to reach those goals efficiently and flawlessly until you put your feet on the Social Media Guru status. The Social Media world is wide and more extensive than ever. It is a very strategic marketing platform that rea...

 In the world of technology communication has become easier than ever. The world has now shrunk from a vast populated land to a network of communicating individuals living in a global village. People from all over the globe have come closer together and distances have decreased to the extent that an individual is merely a click away.   In this ever-growing network of people a new theory has emerged, the idea of 6 degrees of separation. The idea behind this is that between you and any another person in the world is only a chain no longer than six people. This emphasizes the significance of online communication and the way it has made the world a whole lot smaller.   This is the power of social media and the developments in online communication. A happening in one part of the world reaches to the second part in a matter of seconds. Imagine if that news or happening was about you. The significance of this technology is the ease it provides. Using this tool to your ad...

 Most of us probably consider ourselves rather well informed on the subject of internet marketing, which is also known as online marketing, web marketing, i-marketing, or e-Marketing. After all, we browse the internet, do some blogging, communicate in social media sites, and also see how online advertisers are trying to persuade us to buy. While most people probably do understand what internet marketing is, the word itself has often been misunderstood and used loosely even by those in the internet marketing field.   When a blogger speaks of internet marketing, he is actually talking about blogging. When an affiliate marketer speaks of internet marketing, he is actually talking about selling. When an online network marketer speaks of internet marketing, he is actually talking about recruiting and prospecting. Each of these people is talking about one part of the total internet marketing structure. So what really is internet marketing?   Internet Marketing is a total sy...

 Search engine optimization and marketing is the most advance marketing strategy available online for small businesses that are eager to build up a strong market presence. It is a platform that enables one to generate direct leads and referral traffic that will ultimately result in high conversion rates and revenue for his/her website later. An online marketing specialist seems to be the best option for all those small business owners who turn out to be starters in this field. Since the online marketing specialist for small business can handle this job better, the business owners get assured of the result. To do away with the complicated process of search engine marketing, an online marketing specialist is assumed to be familiar with the advance tricks and techniques needed to drive more potential leads to an online business. His/her skill set covers everything from SEO web design and development to link building and search engine optimization. As a matter of fact, an online market...