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If you would have told marketing gurus a few years back that social media websites where going to be where all the action was going be focused, they may have looked at you like you were crazy. Today millions of people use social media sites on a daily basis. These types of sites have such an incredibly consistent draw of users that social marketing has turned into one of the hottest and most effective ways to market your business. Social marketing tools like Facebook are growing!   The main feature of social marketing is to network and build relationships. Plus while you're at it, you can get your company info out there and establish a solid group of followers the will help spread the word about your company, products and services.   Benefits   With this method of reaching out, you can reap:   1) A network of core supporters. This audience makes this very easy, allowing you to establish a solid group of loyal and dedicated followers for your business. Your core group will then help

 Social media marketing has been a catchphrase for a few years now, and everyone knows that they're "supposed" to use social media to boost business. But how do actual businesses get a return on investment from using social media platforms like today's two biggest ones, Facebook and Twitter?   Business Week magazine did a survey of 100 mid-sized businesses and basically asked them what they were doing social media-wise, and how it was working out for them. The results were dispiriting: only 8% of the businesses surveyed said that the effort they'd put into social media marketing actually drove business results. What did this 8% do that the other 92% didn't? Let's check it out. First of all, lots of mid-sized companies are using social media. Business Week's survey showed that 74% of them use Twitter, 71% use Facebook, 53% use YouTube, and 36% use blogging. But the survey suggests that there are three elements that appear to be common to those busin

We previously looked at the advantages of using social media sites for social media marketing from the perspective of reaching our target market only. Another advantage of using social media marketing is that it is incredibly cost-effective.   Writing and promoting content using Facebook marketing or Twitter marketing is a whole lot cheaper than paying for premium ads from networks like Google Adsense. Buy ad space cheaply on popular social media blogs You may have just recently started a new website and are looking for a way to market your site. Or you could have been in business for a while now and are looking for a way to grow your brand without breaking your budget.   This is where you can put the power of social media marketing to work for you. You can buy ad space on a popular social media blog for a fraction of the cost of paying for premium advertising space on Google. Many large social media sites allow sidebar displays and in content ads for as little as $100 to $20

 Considered amongst the smartest men alive, Bill Gates couldn't have put things more distinctly. Digital Marketing has taken the field of marketing itself in a direction many didn't see coming some time ago. The ubiquity of internet devices and social media connectivity has made this field an indispensable today's advertising business. On the outset, this does seem an easy enough concept. The promotion of products and services online through peer-to-peer sharing and other strategies seems simple enough to understand, but notoriously tough to implement.   Before delving into techniques and strategies, the question is- What is digital marketing?   The Essentials of Digital Marketing   The marketing of any product or service on a digital medium is called digital marketing. The medium can be computers, mobile phones, tablets or even iPods.   There is a reason why such marketing overpowered traditional advertising. On televisions and billboards, advertising is a one-way street.

 You'll agree with when it is said that digital marketing - and all its sub-classifications, including SEO, online networking, content creation, email, and that's only the tip of the iceberg - is basic for any organization's as well as personal development.   With more than four billion internet users, and more than 3.4 billion active social media users, it makes sense that digital advertising is fundamental for contacting a bigger crowd than you could through traditional techniques alone. To help inspire you coming up with your digital marketing strategy, keep reading to learn some critical tips you must know. Don't Just Write About Products and Services   That can distance any person who isn't already close to buying. Rather, put the time in finding out about what your intended interest group is keen on, and create content that adjusts these interests to what your image can offer. For instance, in case you're selling espresso machines, you may make a blog

 Over the years, many big businesses lost a lot of market share because of not realizing the importance of digital marketing. As a matter of fact, some businesses faced failure for the same reason. Some of them took a u-turn to get back in business. Now, if this can happen to big businesses, imagine what it can do to an individual. In other words, online marketing is of paramount importance these days. In this article, you are going to find out about the importance of online marketing nowadays. Read on to find out more.   People buy online these days   Today, the internet is being used across the globe more than before. The advantages of smartphones and other mobile devices have made it a lot easier for us to access the internet. According to statistics, around 60% of buyers use search engines and social media websites to check out and purchase their desired products.   If you don't market your business online, it will be a lot harder for you to drive sales or promote y