Gigi Catalin Neculai - Social Media Marketing - Advantages Of Using Social Media Sites
We previously looked at the advantages of using social media sites for social media marketing from the perspective of reaching our target market only. Another advantage of using social media marketing is that it is incredibly cost-effective.
Writing and promoting content using Facebook marketing or
Twitter marketing is a whole lot cheaper than paying for premium ads from
networks like Google Adsense.
Buy ad space cheaply on popular social media blogs
You may have just recently started a new website and are
looking for a way to market your site. Or you could have been in business for a
while now and are looking for a way to grow your brand without breaking your budget.
This is where you can put the power of social media
marketing to work for you. You can buy ad space on a popular social media blog
for a fraction of the cost of paying for premium advertising space on Google.
Many large social media sites allow sidebar displays and in content ads for as
little as $100 to $200 per month. You can buy the ad space and then use Twitter
marketing to promote your new campaign.
Use social media marketing to make your best content go
viral for free
Imagine if you took a few hours out of a weekday to write a
really killer piece of content. This is not a post that can be thrown together
in five minutes using auto blogging software. I am talking about the kind of
content that has the potential to go viral. Content that newspapers, magazines,
and online communities go crazy for.
Once you have written this killer content, you can then use
Twitter marketing to have it retweeted all over the world. The cost of this
potentially life changing content is nothing but a few hours out of your day.
That's it. Running your own social media marketing campaign has saved you
thousands of dollars and gotten you national exposure.
Use Twitter marketing as a means of saving money on your
press releases.
Good public relations cost money. A professional public
relations firm could easily cost you $10,000 or more every month. Most website
owners don't have that kind of cash to dole out just for some good public
relation.
You can work as your own public relation representative
using social media marketing. All you need to do is type up a Press Release or
hire a writer to do so. Post the well written press release on your blog. Use
every form of social media marketing that you know about. Submit the press
release to the following sites:
- Facebook
- Twitter
- Stumbleupon
- Reddit
- Digg
- PRWeb
- Squidoo
- Hubpages
- Every other social media site.
You can even made a video to go along with the press release
and upload it on YouTube. Now that your post has some online buzz, start
contacting the news agencies.
Let Twitter marketing rejuvenate lagging product sales
If your last product launch failed miserably then you need
to take a look at the reasons why that happened. One of the biggest reasons
that a product will fail to sell is because of poor promotion. You have to
hype, hype, and hype some more.
This is where social media marketing and Twitter marketing
come into play. Twitter is a great resource for promoting limited time offers
to new customers. All you need is a good product landing page and couple of
good testimonials. Continually tweet your testimonials during the course of a
week and watch the traffic start flowing you to your product page.
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