Gigi Catalin Neculai - Social Media Marketing - Advantages Of Using Social Media Sites

We previously looked at the advantages of using social media sites for social media marketing from the perspective of reaching our target market only. Another advantage of using social media marketing is that it is incredibly cost-effective.

 

Writing and promoting content using Facebook marketing or Twitter marketing is a whole lot cheaper than paying for premium ads from networks like Google Adsense.

Gigi Catalin Neculai - Social Media Marketing - Advantages Of Using Social Media Sites


Buy ad space cheaply on popular social media blogs

You may have just recently started a new website and are looking for a way to market your site. Or you could have been in business for a while now and are looking for a way to grow your brand without breaking your budget.

 

This is where you can put the power of social media marketing to work for you. You can buy ad space on a popular social media blog for a fraction of the cost of paying for premium advertising space on Google. Many large social media sites allow sidebar displays and in content ads for as little as $100 to $200 per month. You can buy the ad space and then use Twitter marketing to promote your new campaign.

 

Use social media marketing to make your best content go viral for free

Imagine if you took a few hours out of a weekday to write a really killer piece of content. This is not a post that can be thrown together in five minutes using auto blogging software. I am talking about the kind of content that has the potential to go viral. Content that newspapers, magazines, and online communities go crazy for.

 

Once you have written this killer content, you can then use Twitter marketing to have it retweeted all over the world. The cost of this potentially life changing content is nothing but a few hours out of your day. That's it. Running your own social media marketing campaign has saved you thousands of dollars and gotten you national exposure.

 

Use Twitter marketing as a means of saving money on your press releases.

 

Good public relations cost money. A professional public relations firm could easily cost you $10,000 or more every month. Most website owners don't have that kind of cash to dole out just for some good public relation.

 

You can work as your own public relation representative using social media marketing. All you need to do is type up a Press Release or hire a writer to do so. Post the well written press release on your blog. Use every form of social media marketing that you know about. Submit the press release to the following sites:

 

- Facebook

- Twitter

- Stumbleupon

- Reddit

- Digg

- PRWeb

- Squidoo

- Hubpages

- Every other social media site.

 

You can even made a video to go along with the press release and upload it on YouTube. Now that your post has some online buzz, start contacting the news agencies.

 

Let Twitter marketing rejuvenate lagging product sales

If your last product launch failed miserably then you need to take a look at the reasons why that happened. One of the biggest reasons that a product will fail to sell is because of poor promotion. You have to hype, hype, and hype some more.

 

This is where social media marketing and Twitter marketing come into play. Twitter is a great resource for promoting limited time offers to new customers. All you need is a good product landing page and couple of good testimonials. Continually tweet your testimonials during the course of a week and watch the traffic start flowing you to your product page.

 

 


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