Gigi Catalin Neculai

 The concept of today's social media marketing has been drastically changed. While once the scope of media marketing was limited to brand management and online identity management, it has become much more lucid today implementing the scope of business transparency and engagement.  Gone are those days when companies solely rely on flashy advertisement campaigns or press releases. Now with the demand of time, companies become more responsive to the requirement of the customer. Competitions are too high and a business person must know how to keep in touch with his targeted customer on real time. It's not about just targeting the market, but targeting the individual person and offering the customers individualized treatment, often convincing them that just not their product is the best one available in the market, but their customer care and post-selling support would be unique and best compared to the competitors.  Though the extended benefit of social media has been lately ex

If you would have told marketing gurus a few years back that social media websites where going to be where all the action was going be focused, they may have looked at you like you were crazy. Today millions of people use social media sites on a daily basis. These types of sites have such an incredibly consistent draw of users that social marketing has turned into one of the hottest and most effective ways to market your business. Social marketing tools like Facebook are growing!   The main feature of social marketing is to network and build relationships. Plus while you're at it, you can get your company info out there and establish a solid group of followers the will help spread the word about your company, products and services.   Benefits   With this method of reaching out, you can reap:   1) A network of core supporters. This audience makes this very easy, allowing you to establish a solid group of loyal and dedicated followers for your business. Your core group will then help

 Social media marketing has been a catchphrase for a few years now, and everyone knows that they're "supposed" to use social media to boost business. But how do actual businesses get a return on investment from using social media platforms like today's two biggest ones, Facebook and Twitter?   Business Week magazine did a survey of 100 mid-sized businesses and basically asked them what they were doing social media-wise, and how it was working out for them. The results were dispiriting: only 8% of the businesses surveyed said that the effort they'd put into social media marketing actually drove business results. What did this 8% do that the other 92% didn't? Let's check it out. First of all, lots of mid-sized companies are using social media. Business Week's survey showed that 74% of them use Twitter, 71% use Facebook, 53% use YouTube, and 36% use blogging. But the survey suggests that there are three elements that appear to be common to those busin