Gigi Catalin Neculai - Five Important On Page SEO Tips

 On-page SEO does not have to be as complicated as some people make it out to be. It does not involve any coding or programming as some people believe, especially if you are creating a blog such as WordPress. Let's face it, the search engines have no idea what word you're wanting to rank high for if you don't tell them. We must let the search engines know in several different ways what keywords we're wanting to rank high for.

I want to give you 5 very important on-page SEO tips, note that some of these will apply to bloggers more than others, but just be creative and they can be used to boost your search engine rankings for any website.

 

1- Write a Good Optimized Title

 

You should take some time to give your title a lot of thought, your meta-title is the most important on page SEO factor for the search engines. If you are writing your titles to capture your readers eye and draw them in you are going about this the wrong way. Your focus should be more about telling the search engines what your content is about rather than trying to pull your readers in. Your meta- title is where you should focus on the search engines and not the readers.

Gigi Catalin Neculai - Five Important On Page SEO Tips


Here's a good example of what I'm talking about "Click here to learn the best dog training techniques that the experts don't want you to know about" this is a terrible meta- title. Out of 14 words in that title only 2 is what you want to rank high for, but they are the most sought after words in that niche. 7 best dog training techniques focuses more on search engines while still pulling in your readers.

 

Short and simple works best at times, please don't get me wrong I'm not saying it is best for all your content to be optimized in this way. Long tail keywords works best when the user types in those exact words. So you can rank high for long tail keywords, but when you're wanting a lot of traffic to your website you need to try to rank high for those exact keywords that you are wanting to rank for.

 

Now if you are writing a blog "Click here to learn the best dog training techniques that experts don't want you to know about" that would be a great post title pulling in your readers making them want to read your article. Please don't make it your meta- title, your meta- title can be different than your post title which is better for search engine optimization. Your meta- title should contain your websites main keywords without being so long. So as you can see that writing a good optimize title isn't so easy it takes some thinking.

 

The techniques I talked about above can also be applied when writing your meta- descriptions.

 

2- You Need to Maintain Focus on Your Content

 

Content is a very important part of your website if not the most important part. If you focus your content on the right keywords it can boost your search engine rankings easily with little effort. Just think, how will the search engines rank you for the keywords that you want if it has no idea what your content is about. I have always said that SEO was more than just building links.

 

Don't get a bad rep with search engine when it comes to keyword stuffing. Always keep SEO in mind when you're writing content for your website. Be sure to mention the keyword you're wanting to rank for often, this is one of the best on page SEO tips that I can give, just don't mention your keywords too much. If your keyword fits use it, if it don't fit don't use it, it will be same as keyword stuffing and Google could penalize you for that.

 

Use special text, I'm speaking about using bigger or bold letters. If you are able to use your keyword and it fits to put it in bold letters do so. The search engines give a lot more emphasis on words that are bold or enlarged such as your title would be. Letters that are large are bolded show more importance than non-bolded text. Do not overdo special text as with anything else this could have a negative effect.

 

3- Internal Linking

 

Internal linking doesn't carry the same importance as linking from other websites, but this is a good way to show the search engines what your website is about. What I mean by this is you can link to other articles you have on your website inside an article using different keywords. By using keywords to link to other articles on your website lets the search engine know not only what your website is about but what keywords you are trying to rank for.

 

An internal linking strategy should be used when writing your content, this allows visitors at your site another way to get to important content that you have on your website keeping them on your website longer. Most importantly use your targeted keywords when linking to other article or post, this strategy will help build a network of internal links on your website that will let the search engines know what keywords you are trying to target.

 

4- Keep a Clean URL Structure

 

The URLs on your website is just another way of telling the search engines what your webpages are about. URL structure is very important. A lot of webmasters and bloggers alike do not take the time to optimize their website.

 

What I want to talk about now mainly pertains to bloggers with keeping a clean URL structure. It is something that is just not thought about much, but it is oh so important. Always remember to put keywords in your URL this is also very important. Here's just a few examples of dirty URLs: examplesite.com/page-number-47.html, examplesite.com/47.html, examplesite.com/?p=47 etc.

 

Here are a few examples of some clean URLs: examplesite.com/seo-tips.html, examplesite.com/seo-tips/, examplesite.com/search-engine-optimization/seo-tips/ etc. As you probably noticed these URLs are in the main directory of the domain. Creating this sense of power within each page is very important for search optimization.

 

If your website is on a blog platform such as WordPress is pretty straightforward how to edit your permalinks. But for the other guys that are not using a blogging platform you may want to learn how to edit your .htaccess files to manage a clean URL structure.

 

Creating a good clean URL structure can be difficult even for experienced webmasters and could drag their side down if not done correctly.

 

5- Good Navigation Structure

 

You probably already know what I'm talking, having a good navigational structure when you designing your website will allow your visitor to navigate your website and allow the search engines to index your website's content more easily. Here's a few ways to improve your site structure.

 

Within the navigation bar, link to important pages. It's not important to link to every page on your website in the navigation bar but fit in as many important links as you can using targeted keywords. The footer should also contain links to content. Bloggers might be interested in a related post plug-in that will help increase internal links and good navigational structure. The best way to get your content indexed by Google is to submit a site map to Google's Webmaster Tools. There are also plug-ins available for bloggers to do this, but I manually submit mine to Webmaster tools to Google with XML Site Maps.

 

The Golden rule for most bloggers is to be able to visit any page on your website within three clicks, I believe this is a very good rule. I myself make sure that from any spot on my website within three clicks you can visit any part of my website. By doing this your website get some link juice and makes sure that every page can be easily accessed by the user looking for it.

 

I would like to add that writing good quality content is very important in giving Google a reason to index your website more often and thinking of your website as authority site. Also writing good content gives your readers a reason to promote and link to your website. Most people overlook on page SEO and think that just building back links on the web will give their site high rankings. In some instances it works for certain content on your site but for your site overall to be ranked highly on page as well as off page a SEO strategy needs to be applied.

 

Creating an online business can change your life forever. It is knowing how to implement all the different strategies to get visitors to your website that is the tricky part.

 


Comments

Post a Comment

Popular posts from this blog

Gigi Catalin Neculai - The Essence Of Online Marketing Specialist For Small Business

Image
 Search engine optimization and marketing is the most advance marketing strategy available online for small businesses that are eager to build up a strong market presence. It is a platform that enables one to generate direct leads and referral traffic that will ultimately result in high conversion rates and revenue for his/her website later. An online marketing specialist seems to be the best option for all those small business owners who turn out to be starters in this field. Since the online marketing specialist for small business can handle this job better, the business owners get assured of the result. To do away with the complicated process of search engine marketing, an online marketing specialist is assumed to be familiar with the advance tricks and techniques needed to drive more potential leads to an online business. His/her skill set covers everything from SEO web design and development to link building and search engine optimization. As a matter of fact, an online market...
Read more

Gigi Catalin Neculai - Social Media Marketing for Measurable Business Results

Image
 Social media marketing has been a catchphrase for a few years now, and everyone knows that they're "supposed" to use social media to boost business. But how do actual businesses get a return on investment from using social media platforms like today's two biggest ones, Facebook and Twitter?   Business Week magazine did a survey of 100 mid-sized businesses and basically asked them what they were doing social media-wise, and how it was working out for them. The results were dispiriting: only 8% of the businesses surveyed said that the effort they'd put into social media marketing actually drove business results. What did this 8% do that the other 92% didn't? Let's check it out. First of all, lots of mid-sized companies are using social media. Business Week's survey showed that 74% of them use Twitter, 71% use Facebook, 53% use YouTube, and 36% use blogging. But the survey suggests that there are three elements that appear to be common to those busin...
Read more

Gigi Catalin Neculai - How To Start Marketing And E-commerce Business

Image
 Starting an E-commerce business is actually a tough task to do, which require a lot of research investment in terms of money and time as well. With a number of patrons shopping online increasing day by day, so, more and more people want to take one step further to the growth of their business. If you are also in the same boat, so this article is really helpful to you, it’s because here we discuss how to start an online business. Countless things you need to do before you get started and to know about them, scroll down and read below. Choose A Product To Sell : First and foremost step; you have to take to build an E-commerce Business is to know what you want to offer. Undoubtedly, this is the challenging part, which requires a lot of research and a sound mind to take decision wisely. It’s good if you explore the market first and after knowing about the upcoming trends choose a product to sell. Pick A Name For Your Business : Another challenging questions faced by the beginners is...
Read more