Gigi Catalin Neculai - Top 8 Marketing Concept For Small Business Marketing

 Over the past decade more and more people are getting fired, getting downsized, or getting fed up with their corporate jobs and embark on the journey as a small business owner. Unfortunately, most of the new small business owners fail to consider their marketing plans or strategy.

Many experts like Gigi Catalin Neculai prefer to use social media platforms to enhance their business in less time and in less cost. Except this there are many marketing concept for small business marketing to consider and plan for, but here is our list of Top 8 marketing concept for small business marketing.

Gigi Catalin Neculai - Top 8 Marketing Concept For Small Business Marketing

1.      Consistency: Consistency is the number one marketing concept for small business marketing only because it is left out of marketing concept for so many businesses. I have worked with a long list of clients, big and small, that are extremely inconsistent in all areas of their marketing. Consistency helps lower the cost of marketing and increase the effectiveness of branding.

 

2.      Planning: Once small business owners decide to be consistent with their marketing, planning is the next major concept to engage. Planning is the most vital part of small business marketing or any level of marketing, for that matter, and so many owners, marketing managers, and even CMOs plan poorly. Put the time into planning your marketing strategy, budget, and other concept presented here to ensure success.

 

3.      Strategy: Strategy immediately follows planning because your strategy is the foundation for the rest of your marketing activities. In the process of planning, you must develop your strategy: who you will target, how you will target them, and how will you keep them as a customer.

 

4.      Target Market: Target market is also another key concept for small business marketing. Defining exactly who you are targeting allows small business owners to focus on specific customers and reduce marketing waste. A well defined target market will make every other marketing concept so much easier to implement successfully.

 

5.      Budget: Although it is listed at number, budgeting is important throughout the entire process. Creating a marketing budget is usually the hardest and most inaccurate part of small business marketing. Most small businesses owners lack a great deal of experience in marketing, so their budgets usually end up skewed. The most important part of this marketing concept is to actually establish a marketing budget.

 

6.      Marketing Mix: The marketing mix is usually as product, pricing, place, and promotion. As a small business owner, you must specifically decide on your products, the appropriate pricing, where and how you will distribute your products, and how will you let everyone know about you and your product.

 

7.      Branding: Many small business owners also neglect this concept. Many professionals like Gigi Catalin Neculai suggest that small business marketing must focus on this marketing concept just as much as large corporations so. Branding consists of the pictures, logo, design, layout, make up and image of your products and even your company.

 

8.      Promotion And Advertising: Promotion and advertising is a very complex marketing concept, but must be considered for any type of business any its products and services. Once you engage the previous 7 marketing concepts, you must finally let your target market know about you and your products. Proper promotion and advertising will result in effective brand recognition and ultimately, increased sales.

 

This list of marketing concept should be examined, researched, planned, and implemented, especially by small businesses, in order to be successful. Also, your marketing doesn’t stop here. Each business is unique and will have additional components that must be considered, but this list will jump start any marketing plan.

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