Gigi Catalin Neculai

 Over the years, many big businesses lost a lot of market share because of not realizing the importance of digital marketing. As a matter of fact, some businesses faced failure for the same reason. Some of them took a u-turn to get back in business. Now, if this can happen to big businesses, imagine what it can do to an individual. In other words, online marketing is of paramount importance these days. In this article, you are going to find out about the importance of online marketing nowadays. Read on to find out more.   People buy online these days   Today, the internet is being used across the globe more than before. The advantages of smartphones and other mobile devices have made it a lot easier for us to access the internet. According to statistics, around 60% of buyers use search engines and social media websites to check out and purchase their desired products.   If you don't market your business online, it will be a lot harder for you to drive sal...

 It has a high significance in branding as it gives recognition to your brand. It also enables the digital presence through which your brand acquires its targets like reaching targeted audiences. You will span over to different online channels when your online marketing resources are high. Online presence assists brands to get connected with their market it also allows them to reach the right place through a proper medium. Brands achieve high goals from their online presence.   Digital Marketing has a high role in bringing more success to brands as they get accessibility by using this medium. Various factors contribute to showing up the substantiality of being present online.   Online Presence is much Needed in Business:   The importance of traditional marketing cannot be lessened but it is also a fact that having the best online presence of your brand is necessary too, it allows you to explore multiple audiences targeting avenues. There is a lot of poten...

 Why use social media marketing?   Many of today's successful businesses have been around for years, long before the internet was a viable option in marketing a product. Although billboards, TV commercials, and radio and print advertisements have been successful in the past, they will not have the impact they once did in today's market. Many people no longer check the newspaper for movie times, they reference online venues. Many people no longer hand-write letters, they electronically draft emails. Many shy away from garage sells when they can utilize Craigslist. While some may resist the facts, this country and the rest of the world relies on technology more and more every day. This is not something to dread or dwell upon; it is something to take advantage of!   For anyone born after 1980, it is easy to notice the growing popularity of social networks and it does not take a genius to identify the direction in which our world's social media market's popularity w...

 Social media marketing, will it deliver results for my business?   It's clear that social media has grown dramatically over the last few years and that with more than 800 million active users, the number of Facebook users is easily more than twice the size of the entire population of the United States!   Its growth has been astronomical and today, millions of people are posting more personal and business information online than ever before. It's happening at lightning speed with thousands of posts, tweets and uploads occurring every hour.   Recent research conducted by the Australian Interactive Media Industry Association (AIMIA) commissioned by Sensis Pty Ltd (May 2011, p. 10) indicates, that "62% of Australian Internet users use a variety of social media sites, with many visiting every day and most at least a few times a week." It's no surprise that with the millions of prospective customers from all over the world using these sites, every day, that...