Gigi Catalin Neculai

 Your business is probably already on Facebook, Twitter, Instagram, LinkedIn and all of the other platforms you need to be in order to reach out to your customers. But even so, it doesn't feel like you're gaining the proper traction or posting the proper media to inspire the engagement that you know you need to get. In short, your social media marketing strategies aren't fine tuned and some might even say, non-existent.   Finding the Strategies for Your Niche   One of the main problems with many company's marketing strategies is that they are applying the same methods as a universal solutions program for their social media team. This means that essentially, they are taking social media marketing strategies that they've heard about and using them "as is" instead of tailoring them to their specific niche or industry.   For example, social media marketing strategies for restaurants are going to be very different than social media marketing strateg...

 When it comes to your business, you must have a strategy for your social media marketing efforts. If you don't have a strategy in place, you will not to really make good progress. At least not the progress that you will make if you do have the strategy working for you.   The purpose of your social media marketing strategy   Your social media strategy serves as a guide that you can follow in order to get from Point A to Point B. It allows you to stay on the correct path for your business and it helps you to increase your traffic with top-quality target audience members. If your business does not have a social media marketing strategy means that you will not be in control of the direction that you follow and exactly where you are going to end up. It may mean that you will be all over the place and you will have the possibility of never reaching your goals (at least, not all of them). As daunting as social media may be to you, it is definitely important enough to le...

 This is the era of technology. Therefore, we can't deny that the demand for digital marketing is on the rise. Over the past decade, we have experienced a significant increase in the number of websites and blogs. Businesses of today market their products and services on the internet, which is known as digital marketing.   1. Marketing Professionals   Digital marketing plays an important role in a lot of marketing fields like communication media and PR. If you are a marketing professional, you must have strong digital marketing skills or you may not be able to be successful in your career. On the other hand, if you have proper knowledge of this department, you may experience a lot of growth as far as salary and designation are concerned. As a matter of fact, this is a great medium that can help you reach your customers and understand them.   2. Sales Professionals   If you are a sales professional, you can take these courses, especially if you have a stro...